About Us - Mysa Jaipur

Enabling rural livelihoods
through craft and education!

How it started

Every story needs a beginning that’s a little unexpected. Ours starts with a conversation that almost didn’t happen.

In 2019, in a small village called Ramsar Palawala, just outside Jaipur, a handful of women sat together the way they always did, needle and thread in hand, stitching for their own homes, not for anyone else. Their skill was extraordinary. Generations of craft passed quietly from mother to daughter, never once treated as something the world outside the village might actually want.

Nobody had really asked them the obvious question: what if this became more than something you did for your own family?

So we asked it. And the answer surprised even us.

What started as a handful of women and a handful of stitches slowly became something else entirely, a small, growing community of artisans building products people across the world now hold onto. Not because we had a five-year plan. Because we finally asked a question that should have been asked years earlier.

That’s still how Mysa grows today, one honest question at a time.

Our Vision

We don’t measure Mysa purely in sales. We measure it in something simpler: how many women get to earn on their own terms, close to home, without leaving their families behind, and how much happiness we can create without leaving any harm behind, not to the planet, and not to the people who make it possible.

Livelihood and happiness, built without cost to anyone else. That’s the whole vision, honestly.

Upcycled

Every product starts as fabric that a factory had already thrown away, not raw material bought specially for us.

0 Carbon footprint

Made with zero added carbon and zero added water footprint, which is really the entire point of upcycling in the first place.

Financial Empower

Every sale becomes real income for a woman artisan, earned from her own village, on her own time.

Locally made

No factories, no outsourcing. Every single piece is handcrafted by rural women artisans, entirely within their own community.

The Impact, In Numbers

100+ rural women trained and sustainably employed since 2019

10+ women have grown into local leaders, now running their own small production groups

7 countries now have a piece of Mysa sitting in someone’s home

Recognized by NITI Aayog and UN Women for the impact this work has created

Numbers only tell part of it, though. Ask any of these women what actually changed for them, and the answer is rarely “the money” first. It’s usually something closer to being seen.

Meet Our Founder

Pinky Jain didn’t set out to build a “business.” She noticed something first: women in her own community, capable and willing, with nowhere to put that capability to use.

There was no grand plan on day one. Just one honest question that kept following her around: how do I give the women around me work that actually means something?

She didn’t have a product yet. What she had was one woman, one skill, and a question she couldn’t stop asking.

That question became Mysa. And every handcrafted piece we’ve made since, the toys, the textiles, the gifts, still starts from that same place. Not “what can we sell,” but “who can we lift up while we do it.”